What Are Boutique Hotels?
Curious about boutique hotels? You must understand what differentiates boutique hotels from other hotels if you plan to open, renovate, purchase, or book a hotel. However, determining the differences between them can be a challenging task.
This is especially true in today's world, where there are so-called boutique hotel brands (such as W and Kimpton) and branded boutique collections (such as Marriott's Autograph Collection).
This article will explain exactly what sets boutique hotels apart from other types of hotels, where you can find them, and what their future holds.
After finishing this book, you will either be motivated to start your boutique hotel or book a stay at one you have already opened.
The definition of a boutique hotel that can be found in the Oxford English Dictionary describes the establishment as "a small stylish hotel, typically one situated in a fashionable urban location." A boutique hotel is characterized by its unique personality, deliberate design and decoration, and attentive, individualized service.
Although it may seem like an ageless concept, the term "boutique hotel" has only been around for a relatively short period. Ian Schrager, a legendary hotelier, and Steve Rubell, his business partner at the time, came up with the term shortly after the opening of the Morgans Hotel in New York City in 1984.
They compared large chain hotels such as Hiltons and Marriotts to department stores, while they characterized the Morgans Hotel as more akin to a boutique in that it was more intimate, stylish, and creative.
Even though Ian Schrager might get credit for coining the term "boutique hotel," other sources claim that the Clarion Bedford Hotel in San Francisco was the first "real" boutique hotel when it opened its doors in 1981. A little bit of competition between the east coast and the west coast can be found in everything!
A history of boutique hotels
In the 1940s and 1950s, hotel chains rapidly expanded across the country. As a result, we were able to completely control the market by establishing franchises in numerous cities.
During this period, prominent hotel chains such as Marriott, Holiday Inn, and Hilton began their ascent to the top. While hotel chains were having a lot of success, other hotels were trying to differentiate themselves from the competition by providing novel and cutting-edge services to their customers to achieve a one-of-a-kind atmosphere.
One hotel that stands out as a notable example is the Westin, which was the first to offer 24-hour room service.
Ocean Drive on Miami Beach, the Beacon Hotel, and the Century Hotel is a few more examples. Ocean Drive is also an example. They experimented with new designs, tried different food and beverage options, and paid great attention to how they could improve their service and differentiate themselves from larger hotel chains.
Despite these attempts to create hotels with a distinct personalities, the unique hotel trend did not catch on in the 1960s and 1970s.
Hotels that are identical in appearance and service no matter where they are located began to increase at an increasing rate. In this era, hotels had a reputation for being stuffy and formal. They are devoted solely to delivering customer services rather than attempting to pioneer innovation.
The growth of boutique hotels in the hospitality industry began in the 1980s when it was already well underway.
Then it spread to other major cities, like New York, San Francisco, and London, where it first appeared.
In addition, Steve Rubell first used this term to refer to the Morgans Hotel, the first hotel he opened in partnership with Ian Schrager. This term went on to revolutionize the hotel industry and establish a pattern that is now seen all over the world.
This trend has persisted until today when hotel chains are even investing money to create subbrands aimed specifically at customers who prefer boutique hotels.
On the other hand, this demonstrates that this subfield within the industry has flourished, and there is no indication that it will disappear soon.
What Makes Boutique Hotels Unique?
You're curious about the distinction between a regular hotel and a boutique hotel. A boutique hotel is distinguished by size and design, interior decoration, staff, common areas, and in-room amenities.
The following is a list of characteristics of a boutique hotel:
Size: Boutique hotels are characterized by their small size, as they typically contain fewer than 100 guest rooms. Most boutique hotels have limited recreational facilities, few restaurants and bars (if any), and limited space for business gatherings. If you are searching for a hotel with a large ballroom or a waterpark, you will probably not find it at a boutique hotel!
Theme: Every boutique hotel has its one-of-a-kind theme. Some of these themes center on the hotel's history, others on the hotel's cuisine, and still others on specific elements such as a book, a color, or a well-known person. The motif is reflected not only in the hotel's aesthetic but also possibly in its name, the uniforms of the staff, the amenities, and other details.
Decor: A hotel's decor and design must be consistent with the theme for guests to get the full experience of staying there. Style is one of the defining characteristics of a boutique hotel; these hotels can bring out your inner interior designer or photographer.
The hotel's overall look was designed with great care, and some rooms even feature artwork or souvenirs that the hotel's proprietor personally selected. Boutique hotels pay careful attention to every detail, from the design of their hotel websites to the selection of the amenities offered at the hotels they operate.
Service: Because of the smaller size of a boutique hotel, the staff can concentrate on providing exceptional service to the hotel's guests.
It is essential to remember that a boutique hotel doescan as a luxury something other than a hotel. The ability to charge high rates and provide luxurious amenities is not required for a hotel to be considered a "boutique."
Many boutique hotels offer reasonable rates and emphasize individualized service more than flashy interior design or five-star amenities.
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