5 Most Powerful SEO Trends That Every Small Businesses Should Know:
In the post COVID world, virtual space has become effective ways to attract the customers. The online platforms require the support of SEO to stay on the top of search engine results. Search engine optimization is a technique that ranks your business high.
Because, it makes your brand visible to the users, you are more likely to get more customers. And, this is what you want. Is it not?
SEO and Business online presence
As business owners you should know the importance of SEO and it’s constantly evolving trends. In fact, Google’s John Muller suggests that as a business owner it is vital to keep up with these trends. Approximately, 80%of the users look for organic listings instead of paid ones. In order to rank your business higher in the results, it is pivotal to pay attention towards many metrics accordance with Google. Here are some 2021 trends that you should consider following.
Mobile SEO : Every other person uses their mobile phones to look for the services. Pay attention to mobile SEO such as mobile version of website, avoiding lazy loaded content. This will help you get more and more customers
Voice Search : New innovations like google assistant, Apple’s Siri, Alexa, all these have resulted in voice search queries. With time, it is getting even more popular. Thus, optimize the voice search and look for the keywords that customers are using.
Zero click search: The zero click searches have seen a sudden rise. This is why, local SEO is very important. In local search listings, a number of search results provide results in the SERP by its own. Clearly, it is vital to build a solid backlink profile and a Google My Business Account.
EAT principle: Content is an important factor to rank any business higher. But, the only condition is that it should be original and qualitative. The EAT principle refers to expertise, authoritativeness and trustworthiness. These factors identify the quality content on any webpage. Thus, keep in mind EAT principle before designing content.
Video Content: Videos leaves a greater impact on the viewers in comparison to other mediums. Remember, that you use SEO strategy and target the keywords. At the same time, be optimized for search and post it on your web page.
As mentioned above, SEO is getting complex and continuously evolving. The list mentioned above will keep you up with the changing SEO patterns by Google. Doesn’t matter how big or small your business is, follow these latest trends and see the difference.